I know it is April Fool’s Day but, trust me, everything I’m about to tell you is true. Today really will be an extraordinary day.

As I write, I’m on the way from London to Salisbury Plain before breakfast for a parachute jump. Not a normal way to start the day, I’m sure you’ll agree, but this is for a very special cause.

A few weeks ago, I received a call from a truly remarkable young man called Ben Parkinson. Ben is one of the most seriously injured of our brave troops serving in Afghanistan; he is a paratrooper, who lost both legs and his voice, as well as sustaining brain damage, after a roadside bomb exploded in 2006.

Since then, he has been working for the Pilgrim Bandits charity to raise money for fellow forces amputees. Today’s jump, at the Army Parachute Association Netheravon Camp on Salisbury Plain, is its latest fund raising initiative. Very few things scare me and any trepidation I might have had at the prospect of jumping out of a plane disappeared as soon as I thought of what Ben and his colleagues have done for this country. Our servicemen are all heroes and deserve great admiration, so wish me luck today as I show my support.

As soon as I arrive back on solid ground, I’ll be tapping bannatyne.co.uk into my Blackberry search engine. That is because, today, my company website is re-launching. Not only that, but I am introducing a new arm of the business, called Bannatyne Digital, a full service creative agency aimed at the SME market.  This is no April Fool; I have gone into business with a gentleman called Peter Dickson, who you may know as the ‘Voice of The X Factor’! and Steven Foster who will become a Director of Bannatyne Digital and both have great expertise in this area.

The new service will support small businesses with website creation, mobile marketing, social media, design and illustration and email marketing. I’m fully behind the government’s commitment to support enterprise and, as you may know, I enjoy social media (and occasionally log on to Twitter), so this is a perfect combination. Hopefully, it will help our entrepreneurs to connect with their customers online and to ultimately build successful British businesses. More details are on the new company website, so please take a look and I’d love to hear your feedback.